The newspaper is notable for its highly diverse op-ed content, with contributions from leading Bangladeshi, South Asian and international columnists.

The newspaper is notable for being the fastest-growing English-language news media in Bangladesh's history, catering to the country's business community, middle class, public and private universities, and English medium schools.

The publisher of the newspaper is Kazi Anis Ahmed, an author of Bangladeshi writing in English and a well known commentator on Bangladesh in international media.

[38] During the 2017 military crackdown in Myanmar against the Rohingya, the newspaper was one of the few English-language media reporting directly from the Bangladesh-Myanmar border to a global audience.

[39][40][41] The newspaper is a leading provider of news and commentary concerning Rohingya refugees in Bangladesh, publishing articles by diplomats, NGO leaders, lawyers, and activists.

[42] The newspaper regularly publishes articles on human rights issues in Bangladesh, including repealing Section 377,[43][44][45] inheritance under Hindu law,[46] and press freedom.

[53] Its editorial in response to a documentary about corruption in the country's army was cited by journalist Tim Sebastian during an interview with Bangladesh government advisor Gowher Rizvi on DW.