The film stars an ensemble cast of Ashok Saraf, Mahesh Kothare, Laxmikant Berde, Nivedita Joshi, Surekha Rane, Prema Kiran and Sharad Talwalkar.

The film is a remake of the Tamil movie Kadhalikka Neramillai (1964), which was also remade earlier in Telugu as Preminchi Choodu (1965), in Hindi as Pyar Kiye Jaa (1966) and in Kannada as Preethi Madu Thamashe Nodu (1979).

Mahesh works as an employee for Gauri's widowed father, Dhanaji Ramchandra Wakde (Sharad Talwalkar), who is a haughty industrialist.

The cast is listed below (according to the opening credits) - Mahesh Kothare, who wanted to act as Shashi Kapoor in Marathi version of Pyar Kiye Jaa, decided to give the role of Kishore Kumar to Ashok Saraf.

Priya Arun was asked to make debut by playing a village girl opposite Laxmikant Berde but since she was still in the 9th grade, she did not accept the role and Prema Kiran ended up portraying the part instead.