"[3] The Toadies, a Texas-based alternative rock band, saw nationwide exposure in 1994 with the release of their platinum-selling debut album, Rubberneck and multiple singles including the Billboard-charting Possum Kingdom, a reference to Possum Kingdom Lake near Fort Worth, Texas.
[5] While organizing the new album and tour, the band learned that there was high demand for them to play at Texas music festivals.
"[10] Texas performers featured at Dia De Los Toadies have included Bowling for Soup, The Old 97's, Black Joe Lewis & the Honeybears, The Sword, Secret Machines, Gary Clark, Jr., and Sixteen Deluxe.
[11] In its second year, Dia De Los Toadies moved to Rough Creek Lodge in Glen Rose for another one-day event on August 29, 2009.
[11][12] In 2010 the festival grew to a two-day event, and from 2010 to 2012 was held at the WhiteWater Amphiteater, a 5,500-person waterfront venue in New Braunfels.