It has since become the most important sports publication in Argentina, especially since the closing of El Gráfico in 2002 (later reopened as a monthly magazine).

During its first three years the newspaper met several editorial milestones, and was awarded various prizes for its innovative design concept.

In October 1997, Olé won three awards for excellence from the Society of Newspaper Designers (SND), which is based in the United States and is the world's leading reference in this area.

When it awarded Olé, the SND described the newspaper as the most interesting editorial appearance in recent times in the Latin American press.

[5][6] On Tuesday, May 12, 2009, Olé published on its front page an article based on a flag seen, according to the newspaper, at the River Plate Stadium the previous Sunday, on the occasion of the match between the local team and Lanús.