[1] It was first launched by Jorge Fontevecchia on 9 May 1998 as a daily publication, but poor sales forced its closure on 31 July of the same year.

Despite the implication of total objectivity, the newspaper was strongly critical of the national government of Cristina Fernández de Kirchner.

It has claimed that the official distribution of advertising monies is "discriminatory" and a "method of persecution and exclusion" of critical media.

[6] Perfil criticizes newspapers Clarín and La Nación for their design changes that fail to disguise unchangeable positions.

An international edition of Marie Claire has operated in Argentina under the Argentine publishing house Perfil since March 2019.