Its eponymous character Diceman, also known as Rick Fortune, was created specially for the comic (by Pat Mills and Graham Manley), but did not appear until the second issue.

He also had a pair of stone dice, recovered from the ruins of Atlantis, which he could use to summon various powers including a three-headed lizard demon called Astragal to assist him.

The Diceman strip was different from the others in that the reader not only had to avoid being killed, he also ran the risk of being driven insane (if his "sanity score" dropped to zero).

The only other story in the comic which was not derived from 2000 AD was "You are Ronald Reagan in: Twilight's Last Gleaming", a satirical spoof in which the reader, playing the part of the American president, must prevent nuclear war breaking out.

The other strips which appeared in Dice Man were Judge Dredd, Nemesis the Warlock, Sláine, Rogue Trooper, Torquemada and ABC Warriors.