In early 2023, Dean deactivated his social media accounts, leading to speculation about his retirement from the industry.

[4] The lyrics were penned by Dean (under the pseudonym Deanfluenza), who composed the track with T.Y, Osvaldo Aritonang, and Tanisha T.

[9] On November 10, Dean reactivated his Instagram account after a lengthy period of inactivity and uploaded a video of himself singing a cover of Shiloh Dynasty's "I'm Drunk and Confused" while playing the piano.

[10] Three days later, Universal Music Group confirmed the release of an upcoming single, Dean's first as a lead artist in four and a half years since "Howlin' 404" in May 2019.

[13] Rating "Die 4 You" three and a half stars out of five, Lee Seung-won of online magazine IZM described it as both "chillingly cold and warm like a fireplace".