Dragons' Den is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them.
[1] The format was created and is owned by Nippon TV and is distributed by Sony Pictures Television.
In return, the contestant gives the dragons a percentage of the company's capital stock, which is the chief point of negotiation.
The program does not show the entire pitch as scenes are selected and edited from the episode due to time constraints.
Sometimes the dragons identify troubling facts such as an embarrassing lack of preparation on the part of the contestant, the contestant's lack of business knowledge, their perceived margins, competitors, insufficient sales, or high manufacturing costs.