"Die Young" came after frontman George Sheppard was forced to consider the band's future following a throat injury and surgery in 2019.

"[1] The song was released as the lead single from the band's forthcoming third studio album, Kaleidoscope Eyes (2021).

The clip uses muted colour patterns, haze and militaristic tableaux created by extras as the band communicate a sense of suffocation.

Band member George Sheppard said "We kind of took our cues from the opening line 'in a world that's colourblind, we see it all through kaleidoscope eyes'.

[3] Jasper Bruce from The Industry Observer said the song "builds on the band's trademark energetic pop sound".