"Dig It" is a single by industrial rock band Skinny Puppy, off their 1986 album Mind: The Perpetual Intercourse.

[2] In 2015, Treble magazine named "Dig It" one of the ten most essential industrial songs to come out of the 80s.

The scene then moves to an office where a man, while working, has a heart attack and dies.

The video features a curious style of letterboxing, that utilizes the extra space at the top and bottom of the screen with various distorted imagery.

MuchMusic banned the video because the bars were perceived as containing subliminal messages.