Digital signage
They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.
Some of the most common applications include: Over 200 different companies worldwide market digital signage solutions[buzzword][5] and the number is still consistently growing.
The predominant market users of digital signage are restaurants,[7] retailers,[8] office buildings,[9] regional state and local planning authorities, public transport services,[10] and various different industries.
Restaurants use digital signage both indoors and outdoors, with the latter needing a form[12] of weather protection depending on the components of the hardware.
Outdoor usage of digital signage is most prevalent in drive-through that allows the customer to browse through the entire menu at a glance while also placing their order with an interactive touchscreen.
Uses of digital signage include a wayfinding kiosk, enabling the customer to find their path through an interactive touchscreen.
Digital signage is also used in hotels as a form of wayfinding, to guide a large group of people for a conference to the correct room.
This informs customers about other theater offerings and scheduling, increasing concession sales and gaining other sources of revenue.
[citation needed] Transport is a growing sector for digital signage with practical solutions, such as wayfinding, as well as out-of-home advertising.
These allow smartphone users to interact directly with the digital signage screen, for example, participate in a poll, play a game, or share social network content.
Context-aware digital signage leverages technologies such as sensors, cameras, beacons, RFID technologies, software programs and network connectivity including the Internet of Things (IoT) to monitor the ambient environment, process information and deliver promotional messages based on environmental cues.
The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server.
Digital signage media players run on a variety of operating systems including Windows, Linux, Android and iOS.
Rapidly dropping prices for large plasma and LCD screens have led to a growing increase in the number of digital sign installations.
Sometimes this signal is distributed over Cat 5 cables using transmitter and receiver baluns allowing for greater distances between display and player and simplified wiring.
From the report, owners of the digital signage will be able to gauge the effectiveness of the particular advertisement or media content that was in play at the specific hour based on the number of times interaction has been made.
This form of digital signage is most commonly used in both train stations, airports, and other areas where information must be conveyed to the mass public.
Users will be able to interact with the advertisement, scroll through the product menu, or share their information online via the new generation of digital signage.
Some common uses of interactive digital signage are for users to take a picture and then connect to their Facebook, Twitter, Instagram, or other Social media platform to share the photo they have taken.
