[2][1][3][4] In 1990, Parikh entered politics and served as the Vice President of the State Committee of Bharatiya Janata Party (BJP).
He contested and won 1990 and 1995 Gujarat legislative assembly elections from Dhandhuka constituency as a candidate of BJP.
[1][2] BJP won majority in 1995 election and formed government headed by Chief Minister Keshubhai Patel.
[3] He submitted his resignation to Gujarat Governor Krishna Pal Singh and called for the fresh assembly election on 5 January 1998 but continued as a caretaker Chief Minister till 4 March 1998.
[7] He lost to the BJP candidate Bharat Pandya in Dhandhuka by a margin of over 15000 votes in 1998 Gujarat legislative assembly election while RJP won only four seats.