'This Sweet Land') is a non-governmental and non-profit, voluntary organisation founded in 1965 by Maltese Judge Maurice Caruana Curran to safeguard Malta's cultural heritage and natural environment.

[2] Since its foundation, Din l-Art Ħelwa has restored numerous cultural sites of historic and environmental importance and currently has the guardianship of a number of them.

The organisation promotes the preservation and protection of historic buildings and monuments, the character of Malta's towns and villages, and places of natural beauty.

The NGO stimulates the enforcement of existing laws and the enactment of new ones for the protection of Malta's natural and built heritage.

[1] The name of the organization is derived from the first verse of L-Innu Malti, Malta's national anthem: "Lil din l-art ħelwa..." (This fair land).