The imprint was founded and run by Carol Wilson,[1] who had previously discovered Sting and signed him to Virgin's music publishing company.
[3] Saville and Ben Kelly won a Designers and Art Directors Award for their work on the album Orchestral Manoeuvres in the Dark.
The label's most notable chart successes included Martha and the Muffins' "Echo Beach" (UK #5 in 1980) and several early singles by OMD, including "Enola Gay", "Souvenir", "Joan of Arc" and "Maid of Orleans (The Waltz Joan of Arc)", all of which hit the UK top 10 in 1980/81.
The label ceased operations after the release of Hot Gossip's "I Don't Depend on You" (DIN-39) in February 1982, after Wilson failed to obtain a shareholding.
[5] The Orchestral Manoeuvres In The Dark single "Maid of Orleans (The Waltz Joan of Arc)" had the final number in catalogue sequence (DIN-40), but was actually released a few weeks earlier, in January 1982.