The site allowed users to upload images, videos and audio files, post blog entries and create playlists.

On February 22, 2009, will.i.am uploaded the full version of the previously-leaked 'Boom Boom Pow' (which would become a #1 hit) to the website and revealed that the Black Eyed Peas' official website would redirect to the new Black Eyed Peas channel on Dipdive.

Users could choose a theme to personalize their profile, and subscribe to their favorite Dipdive Channels.

A list of media (audio, video, pictures) added by the user's favorite Channels and friends was displayed in their profile.

After it was said that the Black Eyed Peas website would be closing, Dipdive allowed members to import their blogs, pictures and comments (from Dipdive members who had also imported data) from the Black Eyed Peas website.

There were once 42 channels on Dipdive, some of them belonging to The Black Eyed Peas,[3] Kero One,[4] Natalia Kills[5] K'Naan[6] and Kimberly Wyatt,[7] former member of the Pussycat Dolls.

In 2010, DailyDips introduced a new format with a different topic each day of the week: DipComedy Monday, New Music Tuesday, Fashion, Art & Philanthropy Wednesday, Sporting Thursday and Feature Film Friday.

Shrink Rap was a web series where the host asked celebrity and artist guests to guess what a certain image was.

The gallery featured portraits of 2009 Grammy nominees drawn by Lowbrow pop surrealism artists.

After the event finished, the art, along with video footage including interviews with various celebrities, was uploaded to the 'Worlds on Fire' Dipdive Channel.

Who Killed the Music was another Dipdive-sponsored art exhibition that took place at The Grammy Museum in Los Angeles on 24 January 2010.