The song samples "Dirty Cash (Money Talks)" by the British dance act The Adventures of Stevie V. Dizzee told The Sun that the song is about "how if you ain't got money, but you still spend it anyway, life is gonna bite you in the arse".
[1] On 4 October 2009, Dizzee said in an interview on The Radio 1 Chart Show[2] that a music video[3] had been filmed in London for the single.
In the conclusion of the video, books are burnt and, in the final shot, the text of William Blake's "And did those feet in ancient time" is destroyed like rubbish.
This may be a reflection on the value of things past and how in the event of other circumstances may be lost to humanity forever.
The single was released through Dizzee's own Dirtee Stank label and distributed by PIAS Recordings, therefore it qualified for the UK Indie Chart, where it reached No.