The Disney Afternoon (later known internally as the Disney-Kellogg Alliance when unbranded), sometimes abbreviated as TDA, was a created-for-syndication two-hour programming block of animated television series.

Some of the shows also aired on Saturday mornings on ABC and CBS, concurrently with their original syndicated runs on The Disney Afternoon.

[6] Disney Television Animation's first two shows, The Wuzzles and Adventures of the Gummi Bears, were sold to two networks, CBS and NBC, respectively, for their Saturday morning cartoon blocks.

Two years later in the fall of 1989, DuckTales was joined by Chip 'n Dale: Rescue Rangers, and both series were being offered in syndication as an hour-long program block.

[8] DuckTales had been airing on many affiliates of the then-young Fox network and its group of owned-and-operated stations, including KTTV in Los Angeles; this may have been due to the fact that the Walt Disney Company's chief operating officer at the time, Michael Eisner, and his then-Fox counterpart, Barry Diller, had worked together previously at ABC and at Paramount Pictures.

[9] However, as Chip 'n Dale was being launched, Disney was in the process of purchasing Los Angeles independent station KHJ-TV from RKO General.

Through Buena Vista Television, Disney opted to reclaim the Los Angeles broadcast rights for DuckTales and moved it from KTTV to be paired with Chip 'n Dale on its newly purchased station, which was renamed KCAL-TV in December 1989.

After DuckTales, Chip 'n Dale, and TaleSpin were removed from The Disney Afternoon, they continued to rerun in syndication separately from the block until 1995.

[11] The lineup at this point included Aladdin, Goof Troop and Darkwing Duck stripped,[5] while one daily slot was split between The Shnookums and Meat Funny Cartoon Show and Gargoyles, book-ending three days a week of Bonkers.

The Disney Channel developed a similar programming block called "Block Party", which premiered on October 2, 1995 (airing concurrently with TDA's sixth season) and was similarly scheduled and stripped with the early Disney Afternoon series of Darkwing Duck, TaleSpin, DuckTales, and Chip 'n Dale: Rescue Rangers.

Buena Vista established a partnership with Leo Burnett and Kellogg's—who had been a major sponsor of The Disney Afternoon—to purchase an amount of dedicated advertising inventory.

Mighty Ducks and Quack Pack reruns shared the second slot in a Monday, Tuesday, and Wednesdays through Fridays, split respectively.