Disney Channel was launched in Romania on 1 April 1999 as Fox Kids, it changed its name to Jetix on 1 January 2005 and finally to the current name on 19 September 2009.

After Disney XD was successfully launched on 13 February 2009 in the United States, the Disney-ABC Television Group re-branded Jetix France to Disney XD on 1 April 2009 and it was expected to be rolled out to other European countries in that same year.

[4][5] In May, Disney announced that Jetix in certain countries (namely Hungary, Romania, the Czech Republic, Slovakia and Bulgaria) would be rebranded as Disney Channel, marking that channel's first introduction in those countries.

[6] In May 2010 Disney Channel Eastern Europe was removed from Hot Bird satellite.

Advertising is shown in Romanian and Bulgarian; the voices in the ads are only heard on the respective audio tracks.