Disneyfication

In the field of sociology, the term Disneyfication describes the commercial transformation of things (e.g. entertainment) or environments into something simplified, controlled, and 'safe'—reminiscent of the Walt Disney brand (such as its media, theme parks, etc.).

[1][page needed] The term broadly describes the process of stripping a real place or thing of its original character and representing it in a sanitized format where references to anything negative or inconvenient are removed, and the facts are simplified with the intent of rendering the subject more pleasant and easily grasped.

[4][page needed] The Walt Disney Company created a monumental shift in the world of popular culture since the decision to use Mickey Mouse as the icon and purveyor of the American Dream.

Mickey's success became far greater than anticipated by the Disney animators and his fame surpassed that of the actor Charlie Chaplin among all ages and was used in global platforms such as international political propaganda because of his popularity among people.

[citation needed] According to Merriam-Webster, Disneyfication is the process in sociology in which a person, place, or things are simplified or altered to meet the same image requirements of Disney productions.

The major success of the media produced by the company is also an important key factor and attributed to the specific techniques of earlier films that left an impact on people, including psychologically affecting events like the death of a family member or rules for being seen as beautiful.

The term Disneyfication has been used in sociological studies to explain the process of the transformation of things to essentially sugarcoat the reality of unsafe environments or issues like the threat of a unique identity.

[citation needed] For example, Walt Disney's creation of an amusement park is the embodiment of what Disneyfication was meant to describe, an escape from a harsh reality.