Braddon is a rural electorate covering approximately 21,369 square kilometres (8,251 sq mi) in the north-west and west of Tasmania, including King Island.

The cities of Burnie and Devonport are major population centres in the division.

Other towns include Currie, Latrobe, Penguin, Queenstown, Rosebery, Smithton, Somerset, Stanley, Strahan, Ulverstone, Waratah, Wynyard and Zeehan.

However, in 2022 the trend was broken, with Braddon becoming a "fairly safe" seat for the first time in twelve years, with the Liberal Party holding it while losing government nationally.

Following the election of the Whitlam government and the period following the Franklin Dam controversy, Braddon became a relatively safe seat for the Liberal Party.