The electorate generally extends west from the port city of Gladstone, as far as the Central Highlands town of Emerald.

[2] In June 2006, the Australian Electoral Commission announced that the new federal electorate in Queensland to be created for the 2007 election would be named Wright in honour of Judith Wright for her life as a "poet and in the areas of arts, conservation and indigenous affairs in Queensland and Australia".

However, the rural areas vote in equally large numbers for the Liberal National Party.

[5] Labor maintains a base of support in Gladstone and Mount Morgan,[5] and in the Aboriginal community of Woorabinda where it recorded 71.2% in 2019.

[5] Elsewhere in the electorate, voters skew conservative and vote heavily for the Liberal National Party.