The company's initial focus was on the Tamil market, which subsequently expanded to other regions within South India.

[4] Since inception, the company has worked for well known musicians including A. R. Rahman, Dhanush, Anirudh Ravichander, Yuvan Shankar Raja and many others.

This collaboration allows subscribers to access Divo's catalog of Tamil films, including premieres and titles featuring actors such as Rajinikanth, Vijay, Ajith, and GV Prakash.

Notable content creators onboarded include Urlo Muchatlu from the Anil Geela Podcast, Prasad from Tech In Telugu with Prasad, and regional creators such as RJ Sha, RJ Ananthi, Aranthangi Nisha, Rajmohan, Rishipedia, Kishen Das, Shanthnu & Kiki, and MaKaPa Anand.

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