Doña Bella is a 2010 Colombian telenovela remake of the original 1986 Brazilian production titled Dona Beija, commissioned and produced by Telefutura.
Bella Cepeda is a beautiful young woman who is in love with her childhood friend, Antonio Segovia, a member of a prominent conservative family.
As a consequence of her unequal social station, Bella has to contend with the inevitable heartaches caused by the Segovia family's distrust and contempt of her relationship with Antonio.
The central character's life worries are amplified when she becomes the target of desire of an unscrupulous, yet powerful businessman, Román Montero, who is lured to the banana exporting region from the capital city with the hopes of tapping into the underdeveloped local economy.
Infatuated by Bella, Señor Montero intends to make her his lover, however, upon rejection by the maiden, he abducts her and secludes her in his grand estate.