While Turkey evolved from a state-controlled economy toward market capitalism in the 1980s, he branched into importing and joint ventures in automotive, tourism and food, with giants like Volkswagen, Sheraton Hotels and Resorts, and ConAgra.

Beginning in 1998 he acquired two food retail chains and operated NTV, funding the expansion by selling part of the group's Garanti Bank to the public.

Some of these divested assets are the Capri Palace Hotel, a 42% stake in İstinye Park shopping mall, MB92 superyacht refit center [4] and its premium yacht marinas branded under D-Marin.

[5] In 2013, Doğuş Group won a public tender to construct Galataport, a cruise ship port in Karaköy, Istanbul, in a joint venture with Bilgili Holding.

[7] D.ream (Doğuş Restaurant Entertainment and Management) is a majority shareholder of Nusr-Et Group, which became a global success story due to its eponymous chef Nusret Gökçe (Salt Bae).