The album's title was revealed in a press release issued on Frankmusik's Myspace page.

[6] In November 2009, he moved to Los Angeles because he "wanted to sever any semblance of a safety net.

"[7] He later stated in an interview that he made the move to LA because he "needed to have a fresh start, just to keep creative.

By the end of 2010, Frankmusik had already announced the release of a promo single off the record, "The Fear Inside".

[8] In an interview with Digital Spy, he expressed interest in working with fellow English singer-songwriter Ellie Goulding on a track for the album.

[10] Frankmusik worked previously with Goulding to produce the song "Wish I Stayed" on her debut album Lights.

On 26 September 2011, it was announced that Frankmusik would release thirteen free tracks on his official website, which will be available to those who have bought Do It in the AM either physically or digitally, with a unique activation code included with each format.