[2] Docstoc was initially compared to content sharing databases such as Scribd, but after its departure from beta evolved into a resource focused on the needs of business owners.

In 2010, The Docstore Marketplace was launched, and Docstoc encouraged professional users such as lawyers, accountants and real estate brokers to earn revenue from selling their own business documents on the site.

[4] Users could sell their commercial documents (such as contracts, business templates, technical guides or academic papers) and split the revenue with Docstoc.

[5] It also developed partnerships with content providers such as LegalZoom and ProQuest Dissertations, and produced its own articles and videos featuring tips for business professionals.

[7] In November 2007, a month after their launch, Docstoc received 750k in Series A funding from investors including Scott Walchek, Brett Brewer, Matt Coffin, Robin Richards, and Crosscut Ventures.

The company was claimed to be profitable in 2010, and according to CEO Jason Nazar, had been doubling in revenue over the previous three years,[5] despite stock losses at the time.