The title track uses a looped sample from the George Clinton's song "Atomic Dog" as its bassline and refrain.

[2] While Miller would begin working on the group's first full-length studio album as Insane Clown Posse, Carnival of Carnage, he was later replaced by Mike E. Clark, following a managerial decision by Alex Abbiss.

[7] The first recorded version of the song appeared on the Intelligence and Violence EP under the name "Wizard of Delray".

[2] Inner City Posse wanted the artwork to have typesetting and presentation that looked professional, so Alex Abbiss hired a graphic designer to process the materials, which included a photograph of the group, into a cover.

[2] This sales method did not turn out as planned, as the album was mostly released locally, and was not purchased by as many stores as Bruce had hoped.

[8] The group members took turns going out with unattractive women who worked at Kinkos in exchange for having their fliers promoting the album printed for free.

Bruce, still determined, told him that if he knew someone who did, he could "give them this" and threw a cassette copy of Dog Beats on the ground.

[2] Insane Clown Posse were asked to perform at Ferris State University in promotion of the EP.

"[9][10] Bruce and Utsler later learned that the actual concert had taken place on the other side of the college three hours earlier, but decided that the mishap "wasn't even close to slowing [their careers] down.

"[9][10] Abbiss actively sought out local airplay for Inner City Posse, but radio broadcasters were reluctant to play the single "Dog Beats" once they learned that the members were white.

The other members agreed, deciding that they would take on this new genre and name, and would all don face paint due to the success of their former clown-painted hype man.