The network was founded in equal parts by Ron Levi and Guy Martinovsky, its first CEO, that sold his shares later To Jasmine Group.

In February 2012, DOGTV launched in a test market in San Diego, California through Cox and Time Warner, where people and dogs were able to experience the channel for free.

Relaxation episodes play soft music, with calm scenes like animals at a safari, or dogs napping at home.

Exposure episodes focus on potential sounds a dog might hear in common environments such as thunderstorms, vacuum cleaners and fireworks.

In the U.S. the channel is available on DirecTV, Dish, Xfinity, Cox, RCN, Sling TV and supported streaming devices.