Dogcow

The dogcow, named Clarus, is a bitmapped image designed by Apple for the demonstration of page layout in the classic Mac OS.

[1] Clarus became the archetype of surrealistic humor in the corporate culture of the original Macintosh group, particularly as the mascot of Apple’s Developer Technical Support as officially documented in Technote #31.

Later, when redesigning the classic Mac OS "Page Setup" print dialog box for the LaserWriter, an example image was required.

[2] According to HCI engineer Annette Wagner, For the LaserWriter there was a print dialog with checkbox options that could all be mixed with each other.

[4][5] She[6] was later named Clarus by Mark "The Red" Harlan, as a joking reference to Claris, Apple's business unit for office software at the time.

[9] In the first beta of macOS Ventura, the dogcow returned to the page setup window,[10] and in iOS 16 entering 'Clarus' or 'Moof'[11] results in the keyboard suggesting the 'dog' and 'cow' Emoji.

This location in the south Atlantic can be found in the Map control panel; simply type "Middle of Nowhere" and click Find.

It makes no real sense, and wasn’t really there on merit or through strategic planning" and represented a company that was "kooky", "idiosyncratic", and not dominated by rules.