Its brands include Middle Class Fancy, Animals Doing Things, Shitheadsteve, Recess Therapy, Bob Does Sports, and Overheard.
[4][5] As of 2023, the company has 35+ social media meme accounts with over 75 million followers across Instagram, Facebook, TikTok, YouTube, and Snapchat.
[4][5][6] Doing Things Media was founded by Reid Hailey and Derek Lucas in 2017 after both had developed large followings for posting internet memes on Instagram.
[10] Paper Magazine writes that "the overall theme of what makes it onto any of their meme pages seems to be 'nostalgic wholesomeness' — humor that somehow doesn't offend anyone because the stereotypes they joke about are so deeply benign."
[3] In addition, Doing Things Media makes money from subscription content and TV production and sponsored ads that resemble memes.
In May 2020, the company signed a development deal with Abso Lutely Productions for a TV series based on All Gas No Brakes.
[12] The host was inspired how “kids in the playground remained joyous despite the pandemic’s perturbations.” In an interview with The New York Times, Shapiro-Barnum said, “The reason it’s called Recess Therapy is that the original idea was that I was going to bring things that I was struggling with to children and, like, get advice from them.”[12] Since its launch, Recess Therapy has over 2.4 million followers.
[8] In 2021, Doing Things Media partnered with Robby Berger to create Bob Does Sports, an online series focusing on golf content.
[25] Doing Things Media faced criticism for posting sponsored content about Mike Bloomberg's presidential campaign across twelve of the company's pages.