The brand is well known for its "Dolfin Uglies" product line, which features brightly colored swimsuits in a wide range of designs.

It became a leading supplier of cargo and bomb parachutes during World War II, with over 500 employees, most of whom were women with relatives serving in the military.

[2] In 1945, the company was renamed after Jean Vernon, an employee who took a leave of absence during the war to serve in the United States Coast Guard Women's Reserve, otherwise known as SPARS.

[2] In 2016, Jade Swimwear was purchased by GK Elite Sportswear [fr], maker of gymnastics clothing,[3] which, in turn, is an affiliate of the private equity group The Riverside Company.

[5] Dolfin began in the early 2000s to see increased demand for the promotional prints swimsuits suits featuring bright colors and unique designs that the company initially had struggled to sell each year.