Dollie & Me is a girls lifestyle fashion and toy brand encompassing apparel sets that include a matching outfit for any 18 inch doll, their own line of dolls, and related accessories and toys.

The line is sold through brick-and-mortar and online retailers including dollieme.com, Amazon.com, Zulily.com, and Kohl’s, as well as two Dollie & Me stores in Pennsylvania.

A 2010 article in Earnshaw’s[3] detailed Dollie & Me’s matching products and line of expansion into toys, play sets, jewelry and other accessories.

Later that year, a Fortune article wrote about Dollie & Me as a business and how it has become a competitor in the doll market in a short period of time.

[4] The Wall Street Journal highlighted Dollie & Me in an article about the competition in the 18-inch doll market.