The advancing field of Search Engine Optimization (SEO) has also increased the desire to own a domain name that accurately reflects the subject matter of the web site.
Search Engine Optimization has put pressure on individuals and companies to consider how accurate domain names relate to their content.
[dubious – discuss] Search Engine Optimization experts use traffic generated to sell on to make a profit.
According to the U.S. federal law known as the Anti-Cybersquatting Consumer Protection Act, cybersquatting is registering, trafficking in, or using a domain name with bad-faith intent to profit from the goodwill of a trademark belonging to someone else.
Many predatory buyers will even employ software to search for newly expired domains and register them out from under the original owner before s/he can renew it.
Domain names are substitutes for IP addresses, which are presented numerically, in order to further simplify the process of searching for information on the Internet.
[6] The US government has officially renounced its control over the Internet’s technical operations, including domain name systems, as of March 15, 2014.
The transition away from US government control over Internet domain names officially began in 1997 when oversight of the system’s technical operations were assigned to a nonprofit group, the Internet Corporation for Assigned Names and Numbers (ICANN), however, until now, the US government has remained a prominent force in regulating and monitoring these auctions.
[7] According to the Senate Commerce Committee chairman, John Rockefeller, their recent decision to hand over all control to private entities is an effort to continue “transitioning movement of the Internet’s domain name system to an independent entity that reflects the broad diversity of the global internet community.