By 2004, they had started to perform so-called "guerilla gigs", which saw them play on a Hammersmith & City line tube train, on the dodgems at the Leeds festival, and on the famous Abbey Road crossing in London.
2004 saw the band play a mumber of festivals including Glastonbury, Tin Pan Alley, Clapham Common, TDK and Reading and Leeds for the first time and complete 11 weeks of solid touring, interspersed with many additional concerts in between including parties for Vice Magazine in Berlin, New York, Stockholm and London, shows supporting The Libertines at Brixton Academy and a headline show at The Kentish Town Forum on New Year’s Eve for Frog.
The band, particularly lead singer Dominic Masters (born 12 December 1977), maintain a close relationship with their fanbase, affectionately known as the 853 Kamikaze Stage-Diving Division.
The band are also known for accessibility which resulted in the popularity of the websites forum, which played a key part in keeping the fanbase together and organizing the following to collect together for gigs.
In April 2012, the band released the double A side single, "Hardly Know Me" / "I'll Keep You Safe"; their first new material in four years and this was accompanied by a two-week UK tour as well as dates at The Hippodrome in Kingston for the New Slang club night and a show headlining a bill for Sheffield Tramlines Festival.
[6] They followed this with a national UK tour in November, to promote the 3rd album in Sunderland, Glasgow, Manchester, Stoke, Northampton, London, Southampton.
On Christmas Eve 2013, the band followed their third album demos giveaway by giving away the re-recorded, remixed and properly produced version of Songs for the Disillusioned for free.
In June 2020, during Covid lockdown induced downtime and after Dominic was interviewed by the 22 Grand Pod Podcast, the band set up their own Youtube channel in order to bring their visual, archived material together in one place.
In December 2021, after a 5 year hiatus, the band reconvened in a Brighton rehearsal room to finish writing songs for their fourth album.
The band spent the rest of 2023 finishing writing and recording their fourth album "Look At You All Now" at Brixton Hill Studios in London.
In September the band announced they would be playing a show at the 100 Club on Oxford Street marking the 20th anniversary of the release of their debut album.