"Don't Give It Up" is a song by New Zealand band Six60, released as the lead single from their 2017 extended play Six60.
The song was sonically inspired by the "sophisticated simplicity" of musicians such as Bob Marley, Queen and the Beatles,[2] and began as a piano demo performed by Marlon Gerbes, that the band stripped back to the most basic aspects.
[1] Lyrically, the band wanted to create an ambiguous song where listeners could put their own voice and experiences into the track, such as social media-related anxiety and other "unique challenges" faced at the time.
[7] Chris Schulz of The New Zealand Herald praised "Don't Give It Up" as an "earworm sugar rush".
[8] Hussein Moses of Radio New Zealand described the song as "basically one big unimaginative feel-good singalong about nothing in particular, which is bound to annoy critics and please just about everyone else.