Don't Hug Me I'm Scared

Don't Hug Me I'm Scared (DHMIS) is a British surrealist adult puppet musical horror comedy web series created by Becky Sloan and Joe Pelling.

The series parodies and satirises these TV programmes by contrasting its childlike, colourful environment and its inhabitants against disturbing themes; each episode features a surreal plot twist in the climax, including psychedelic content and imagery involving graphic violence, dark humour, existentialism, and psychological horror.

The web series received widespread critical acclaim for its story, production design, psychological horror, humour, hidden themes, lore, and characters.

As each song progresses, it becomes apparent that its moral or message is nonsensical and self-contradicting, and that the "teacher" character has ulterior, sinister motives.

The climax of each episode is typically a plot twist involving escalating psychological horror which culminates into gore and graphic violence.

The climax is an exaggerated description of creativity, where the three do deranged acts such as baking a cake with internal organs or covering hearts in glitter, with shaky camera shots and frantic music.

The episode cuts to night; Yellow Guy is bloated with blood and feathers covering his mouth as the phone rings once more.

Becky Sloan, Joseph Pelling and Baker Terry met while studying Fine Art and Animation at Kingston University, where they started THIS IS IT Collective with some friends.

A 12-year-old American boy tried to use hacked credit card information to donate £35,000 to the campaign, but he was caught and those funds were thrown out.

[14] In January 2016, Sloan and Pelling collaborated with Lazy Oaf to release a line of clothing based on the characters and themes of the show.

[23] Freelance writer Benjamin Hiorns observed that "it's not the subject matter that makes these films so strangely alluring, it's the strikingly imaginative set and character design and the underlying Britishness of it all".

[25] Samantha Joy of TenEighty praised the sixth episode of the series, writing that it "creates a provocative end to a pretty dark narrative about content creation".

[26] On 19 June 2017, a year after the release of episode 6, Sloan hinted towards additional work into the Don't Hug Me I'm Scared series.