/ Our Bovine Public" arrived in October 2007 as a Double A-side single by British indie rock band The Cribs.
[1] The song received a physical release in numerous forms, through two seven inch records and a CD single, in addition to digital download.
Frequent band collaborator Nick Scott designed the sleeve, including a picture disc, with the releases featured as catalogue numbers 'WEBB156S', 'WEBB156SX' and 'WEBB156SCD'.
The viewer sees Ryan experience his heart exploding, which goes on affect everyone else in the video, as they in turn disintegrate, teeth fall out and discolour, and insects infest their bodies.
"Our Bovine Public" features footage from a short UK tour undertaken in early 2007, documented in the Leave Too Neat film that came with some editions of Men's Needs, Women's Needs, Whatever.