He was Leo Fender’s partner and the sales, distribution, marketing and advertising behind the company’s rise from small California guitar maker to worldwide status.
At the height of the Big Band era, Randall built a portable amplifier and speaker system that he set up at parties and dances.
A natural salesman and an astute electrical engineer, Randall suggested that Hall distribute the steel guitars and amplifiers made by Leo Fender.
Indeed, the fledgling Fender company owed its early success as much to Randall’s skilled sales organization as it did to its founder’s innovative products.
It was he who coined the names Esquire, Telecaster (and its earlier incarnation, the Broadcaster), Stratocaster, Precision Bass (with Leo Fender), Twin Reverb, Bassman and others.