Donald Fraser Gould McGill (28 January 1875 – 13 October 1962) was an English graphic artist whose name has become synonymous with the genre of saucy postcards, particularly associated with the seaside (though they were sold throughout the UK).

The cards mostly feature an array of attractive young women, fat old ladies, drunken middle-aged men, honeymoon couples and vicars.

[1] He has been called 'the king of the saucy postcard', and his work is collected and appreciated for his artistic skill, power of social observation and earthy sense of humour.

He lost a foot in a school rugby accident, and, having studied at Blackheath Proprietary School where his best friend was Campbell Richard Hone, a future Bishop of Wakefield, McGill spent most of his life in the Blackheath area of southeast London, living at 5 Bennett Park, SE3 – a blue plaque location.

He was a naval draughtsman until his career in postcards began accidentally in 1904 when an in-law encouraged him after seeing an illustrated get-well card he had made for a sick nephew.

Approaching 80,[2] McGill fell foul of several local censorship committees, which culminated in a major trial in Lincoln on 15 July 1954 for breaking the Obscene Publications Act 1857.

[2] One of his postcards, featuring a bookish man and an embarrassed pretty woman sitting under a tree, with the caption: "Do you like Kipling?"

The Kipling joke is also used in The Muppet Show and in the 1985 film Clue, in a scene with Miss Scarlet (Lesley Ann Warren) and Col. Mustard (Martin Mull).