[4] The concert was presented on 7 May 2009, during a press conference held by some of the participating artists, together with the Italian Minister of Education Mariastella Gelmini.

[5] During the press conference, it was revealed that funds raised through the concerts would be used to rebuild the elementary school Edmondo De Amicis in L'Aquila, to build wooden houses and to support the Nonprofit organization Aiutiamoli a vivere.

[5] Before confirming her participation in the project, Italian singer Gianna Nannini decided to visit some of the areas hit by the earthquake, including Camarda and Onna.

In an interview released to the Italian newspaper Corriere della Sera, Nannini explained: "When I went in Abruzzo, I met many women and their pain is still in my eyes, and it made me cry.

[9] The music video for the song, for a total length of 4 minutes and 33 seconds, was filmed during the live performance at the San Siro Stadium in Milan, and it was directed by Gaetano Morbioli[7] and produced by Run Multimedia.