[18] In protest, a United States national LGBT advocacy organization, the Gill Action Fund, canceled its reservation to hold a conference of major donors at the Beverly Hills Hotel and demanded a refund of its deposit.

[21] HR Magazine said that the protests are "misguided" and will not affect the government policy of Brunei when the Dorchester Collection's annual revenue is $300 million while the BIA has over $30 billion in assets from oil and gas.

[22] Chief executive officer Christopher Cowdray asked the public to consider the issue at hand in a broader perspective, citing the fact that many brands are backed by foreign investors.

Russell Crowe and Kim Kardashian have spoken out against the boycott, despite disapproval of the new laws in Brunei, citing how it is unfair to punish the hardworking employees and workers at the hotel.

[26][27] In March 2019 when the Sultan announced the coming into force of the sharia law in question on 3 April 2019 George Clooney,[28] Elton John and Ellen DeGeneres called again for a boycott of all hotels associated with him.