In 1955 Bedell and Newman had set up Era Records, which had several hits with such artists as Gogi Grant ("The Wayward Wind") and Art and Dotty Todd ("Chanson d'Amour").
However, Era had failed to break into the rock and roll market, which Bedell was anxious to do.
[1] The label's first big hit was "To Know Him Is to Love Him" by the Teddy Bears, written by Phil Spector, who was a member of the group.
The Doré label had several major pop and novelty hits over the next few years, including "Baby Talk" by Jan and Dean, and "Percolator (Twist)", credited to Billy Joe & the Checkmates but actually recorded by session musicians directed by Ernie Freeman.
[4] In the mid-1960s, the Doré label issued pop and R&B records, including releases by the Whispers, Richard "Dimples" Fields, and Toussaint McCall.