The show made its debut in August 2008 at the Edinburgh International Festival and transferred to Sadler's Wells Theatre in London in September 2008.
In this setting, Dorian Gray is a model for a perfume promotion rather than the wealthy socialite of the original text.
[3] A billboard poster for the advertising campaign takes the place of the eponymous portrait, whilst Gray's mentor Lord Henry is replaced by the alluring Lady Henrietta.
[4] Cyril, a male ballet dancer, replaces Sybil, the actress who catches Dorian's eye in Wilde's novel.
[3] In an interview with the Sunday Times, Bourne explained the relevance of the subject matter to a 21st-century audience: "The obsession with youth and wanting to look young has never been a bigger issue.