It follows him as he tries to convince potential investors from eBay, Starbucks, and Merrill Lynch to invest in a carbon trading solution that will help avoid deforestation in Indonesia while at the same time provide a living for locals.
Sun's partner in the effort, former Aceh governor Irwandi, became involved in a fight for his political life, which he lost.
[18] The Sydney Morning Herald has stated that "Environmentalists have accused Sun of allowing the company to improve its chances of gaining government approval by 'greenwashing' the venture.
[19] Sun has referred to himself as a "pragmatic conservationist"[20] and despite failures and challenges with the still politically uncertain carbon markets, persists in his efforts.
[21] The Fire Free Village Program (FFVP) expanded across provinces in Indonesia and achieved a number of successes in 2016.
Sun invested in and played "an instrumental role" in fund raising for Virgil Capital, which was founded by Stefan Qin.
4 years later, in 2021, Qin from Virgil Capital was charged with securities fraud and pled guilty to misappropriating US$90 million of investor money.