Double Double Whammy

Double Double Whammy is an independent record label founded by Dave Benton and Mike Caridi in October 2011 whilst studying at SUNY Purchase, a liberal arts college in New York state.

They considered the label inspired by other indie rock labels such as Merge and K.[1] In 2014 Double Double Whammy released the breakout albums from Frankie Cosmos and fellow SUNY Purchase alumna Mitski.

Through this partnership, Polyvinyl provides distribution, accounting, webstore fulfillment, and other shared services, while Double Double Whammy maintains creative autonomy.

[4] In September 2018 Pitchfork described the label as largely releasing singer-songwriters that have "a knack for delivering devastating details with a quiet force" and that it has helped "shift the sound of indie rock/pop over the last few years".

This article about a United States record label is a stub.