[10] Entertainment Weekly called the album "no watershed, just sweet, warm Smokey doing his bit for romantic drive-time inspiration, more courtly than salacious, and slightly teenage in his depictions of love.

"[14] Stereo Review concluded that "the unifying thread is Robinson's singular voice—almost delicate but unmistakably masculine in its high register, marked by an eternal edge of youthful anticipation.

"[12] The Indianapolis Star thought that Robinson's "excellent vocals are underscored by superb instrumentals, particularly on the intimate 'I Love Your Face' and the sashaying 'Rewind' and 'Be Who You Are'.

"[20] The Commercial Appeal considered that "Robinson's falsetto is as sweet as ever, as he mixes in a bit of reggae in 'Why', joyously assays the uptempo pop-soul of the title track or croons 'Be Who You Are', a love song that hearkens back to his classic Motown days.

"[21] AllMusic wrote: "Though pleasant and inoffensive, this will disappoint even diehard Smokey Robinson fans and won't win him many new ones.