Double T

The Double T's design draws upon the popular block T of the Texas A&M University logo, Higginbotham's alma mater.

[8] The Board of Directors chose Texas Tech University, preserving the Double T, and submitted the name change to the state legislature in 1964.

[4][7] It finally received the legislature's approval on June 6 and the name Texas Tech University went into effect that September, preserving the Double T logo.

The new logo maintains the original premise, but incorporates three-dimensional bevelling effects paired with a white trim.

The logo is further embodied in the Double T neon sign, donated by the class of 1938 and affixed to the east side of Jones AT&T Stadium.