Double or Nothing is a 1937 American musical comedy film directed by Theodore Reed and starring Bing Crosby, Martha Raye, Andy Devine, Mary Carlisle and William Frawley.

[1] Based on a story by M. Coates Webster, the film is about a dying millionaire who instructs his lawyer to drop twenty-five purses on the streets of New York City, which are found and returned by four honest people.

Eccentric millionaire philanthropist Axel Clark wishes to prove that all people are essentially honest and good.

[3] The New York Times - "It is a tuneful show with three numbers better than average—"It’s the Natural Thing to Do”, “It’s On, It’s Off” and “The Moon Got in My Eyes”—but a show which lacks buoyance and sparkle, perhaps because of unimaginative direction....Although Bing delivers five songs in his customary agreeable voice and makes a pleasant enough suitor for the fair Mary Carlisle, it is really the explosive Miss Raye, the madcap adagio dance team of Ames and Arno and the Calgary Brothers (specialists in inebriation) who provide the brighter moments.

"[4] Variety - "Bing Crosby and Martha Raye are teamed again in Double or Nothing which should give the film big first run sendoffs, as their names are potent on marquees.

He is strictly a personality, just passing fair as an actor, but his croon is unique and the wide radio exploitation he has keeps him a valuable asset for theaters.

The song, "It's The Natural Thing to Do" later adapted as a Popeye cartoon in 1939 produced by Fleischer Studios for Paramount Pictures.