Doublethink is a process of indoctrination in which subjects are expected to simultaneously accept two conflicting beliefs as truth, often at odds with their own memory or sense of reality.
George Orwell coined the term doublethink as part of the fictional language of Newspeak in his 1949 dystopian novel Nineteen Eighty-Four.
[2] In the novel, its origins within the citizenry is unclear; while it could be partly a product of Big Brother's formal brainwashing programmes,[i] the novel explicitly shows people learning doublethink and Newspeak due to peer pressure and a desire to "fit in", or gain status within the Party—to be seen as a loyal Party Member.
"To know and not to know, to be conscious of complete truthfulness while telling carefully constructed lies, to hold simultaneously two opinions which cancelled out, knowing them to be contradictory and believing in both of them, to use logic against logic, to repudiate morality while laying claim to it, to believe that democracy was impossible and that the Party was the guardian of democracy, to forget whatever it was necessary to forget, then to draw it back into memory again at the moment when it was needed, and then promptly to forget it again, and above all, to apply the same process to the process itself—that was the ultimate subtlety: consciously to induce unconsciousness, and then, once again, to become unconscious of the act of hypnosis you had just performed.
Comparisons have been made between doublespeak and Orwell's descriptions on political speech from his essay "Politics and the English Language", in which "unscrupulous politicians, advertisers, religionists, and other 'doublespeakers' of whatever stripe, continue to abuse language for manipulative purposes.