He is best known for his campaign that secured registration of the Surf City USA trademark for Huntington Beach, CA,[1] and his plan which restored an historic railway station in North Carolina,[2] now home of the Fayetteville History Museum.
[4] He attended Miami Killian Senior High School, where he wrote for the student newspaper, The Cougar's Roar, graduating in 1975.
"[13][14] He was also responsible for writing grants to create most of the exhibits in the museum and build the first segment of the scenic Cape Fear River Trail in Fayetteville.
[17] Publicity generated during the launch of the brand created the equivalent of several million dollars in free advertising support, with thousands of stories and news reports appearing across the globe.
[20] During his tenure, he pioneered numerous destination enhancements including a wayfinding signage system,[21] the city's distinctive logo and the “Play Like You Mean It” brand.
[3] On June 16, 2014, a British tabloid, The Sun, published a false story claiming the London Bridge was being torn down to build an attraction for selling marijuana and drug paraphernalia to tourists.
[26] He moved to the Tampa Bay Area in 2016 as Pasco County’s first Director of Tourism,[27] but resigned after only three months for unknown reasons.